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Title:
Author: Aerts K (Aerts Kris) Matthyssens P (Matthyssens Paul) Vandenbempt K (Vandenbempt Koen)
Reference: TECHNOVATION
Volum: 27 Issue: 5
Pages: 254-267
Year: 2007
Code ISBN/ISSN: 0166-4972
Document type:
Keywords:
Language:
Summary:
Adress: Katholieke Univ Leuven, Steunpunt O&O Stat, BE-3000 Louvain, Belgium2. Katholieke Univ Leuven, Dept Managerial Econ Strategy & Innovat, BE-3000 Louvain, Belgium3. Univ Antwerp, Dept Appl Econ, B-2020 Antwerp, Belgium4. Erasmus Univ, Dept Mkt Management, Rotterdam, Netherlands E-mail Addresses: Kris.Aerts@econ.kuleuven.be, Paul.Matthyssens@ua.ac.be, Koen.Vandenbempt@ua.ac.be